Welcome
My name is Enrico Fantaguzzi and I'm a free lance consultant in the e-commerce and digital marketing sector
I started about 20 years ago as a consultant for Tod's group and then I worked in house Gucci, The Walt Disney Company, Yoox and other fashion and luxury brands
On this site you will find some articles on the topics of management, e-commerce and project management.
Here are the links to the latest articles
PMP certification
I am a scholar of project management methodologies, especially the cascade ones, I took the certification of Prince2 in 2009 and PMP in 2012.
Latest articles
- The 2023 e-commerce technology stack
In 2023 we will hear a lot about headless, composable and jamstack. While jamstack is a rather technical term, composable and headless are two terms that… - E-commerce models: difference between marketplace and dropshipping
It goes without saying that e-commerce has become essential for both brands and retailers in the fashion, pharmaceutical, DIY sectors ...E-commerce models: difference between marketplace and dropshipping Read More »
- The abandoned carts
The web statistics indicating that at least 70% of online orders are not completed, this implies that your e-commerce is constantly losing 70%… - Digital skills
Today we talk about digital skills. Digital skills have become a vital competitive factor for companies. Digital skills are divided ...
Insights
The "rolling wave" planning in waterfall and agile methodologies, compared.
The "rolling wave" planning approach requires you to plan in a details only the activities that are soon to be delivered and to plan only at high level the activities that are to be worked on at a later stage.
Management
- How to effectively manage the escalation process at work.And why it's important to have a clear escalation path. >>
- How to delegate and what can and cannot be delegatedManaging through delegation >>
- Book review and comments to the GTD methodology Getting things done in 9 simple points. >>
Project management
- The project charter. What to write in the project charter and how to use it to guide projects to success. >>
- The terminology of project management in Italian and English >>
- The difference between product scope and project scope in the PMI methodology >>
Collaborations
Revton
Business Development
Revton provides end-to-end e-commerce services in the Middle East and Africa for international companies that want to sell online in these territories.
Revton manages all activities in the e-commerce value chain for brands: from product management to localized e-commerce platform set-up, from traffic generation through performance marketing to customer service in local languages and dialects.
Doucal's
E-commerce consulting
Digital transformation in Italian fashion companies entails forming a internal team with the right skills to manage and grow the DTC e-commerce channels.
Together with the management of Doucal’s we are working on the creation of a digital structure that is able to achieve these goals and foster the internationalization of the iconic Made in Italy brand.
IULM
Teacher of the communication for e-commerce course
As part of the master in Corporate Public Relations, I keep the module dedicated to communication for e-commerce: a one-day course on communication activities that generate value for e-commerce, from customer service to the product sheet, from online advertising to social media.
Moca Interactive
E-commerce training
For Digital Marketing companies it's important to be able to support their clients with in-dept knowledge of e-commerce activities. For example "how to generate value for e-commerce operations through communication" and what the impact of digital marketing on the overall e-commerce business. Moca Interactive.
Grevepesa oil mill
Creation and management of the e-commerce site
On WordPress, WooCommerce and Amazon AWS platforms.
Sweet Emporium
Website update
Fabio Barbaglini
Creation of the new website by Fabio Barbaglini:
On WordPress. To enhance the logo and the contents, I chose to divide the menu in two.
English Digital Academy
Creation of the E-learning platform
On WordPress, Learndash and Amazon AWS.
If technology was a commodity we would not be here talking about it.
IMO