“La ricchezza delle imprese non risiede solo in ciò che vendono, ma in come sanno usare la tecnologia per affinare, connettere ed elevare ogni fase della creazione.”
E-commerce Audit: how to unlock e-commerce growth.
The ecommerce audit is a 360° analysis of how the activities of the value chain of ecommerce are contributing to the genaration of value for the company. In other words is an analysis of online store performance that encompasses both technical and organisational aspects of e-commerce management. An ecommerce audit involves a comprehensive examination online store design, marketing strategies, logistic processes, customer service and technical aspects. The primary goals are to analyse strengths and weaknesses and identify corrective actions to address the issues. The final result is usually a roadmap with the actions to implement organised by priority.
10 Best Management Practices
Company culture is not built in a day. It takes years to develop a solid and effective corporate culture. In fact, most companies struggle to establish a strong company culture.
That’s why I have gathered some of the best corporate practices, selected from my 20 years of experience in international companies.
How to Build a Sustainable eCommerce: The eCommerce P&L
ECommerce has become essential for most businesses. However, to create a sustainable—meaning profitable—eCommerce business from a financial perspective, it is crucial to understand and manage all revenue and cost elements and control their impact on the channel’s profitability..
Why It’s Difficult to Accept Ideas We Don’t Know: Plato’s Allegory of the Cave
Do we see ourselves as innovators or conservatives? Are we open to change, or do we reject it? And most importantly, why are we sometimes resistant to ideas that come from the outside? We can understand this easily by revisiting Plato’s Allegory of the Cave. In this allegorical story, over 2000 years old, we observe the behavior of people who have always lived in a certain world—the cave—when faced with the possibility of experiencing a new world.
“Surrounded by Idiots”: Why It’s Normal to Feel Surrounded by Idiots
Surrounded by Idiots by Thomas Erikson provides a practical framework for understanding and collaborating effectively with individuals who have different mindsets and personalities than our own. The provocative title hides a deeper message: effective communication and collaboration depend on our ability to understand and appreciate the different behavioural styles of those around us.
Progressive Planning or “Rolling Wave” in Traditional and Agile Project Management Methodologies
Progressive elaboration, or Rolling Wave Planning, involves planning in great detail the activities that are closest in time to us, and planning in less detail the activities that are further in the future.
Management
- Managing the escalation process at work. A healthy escalation process should follow some simple and clear rules. >>
- What, when, how to delegate and why. Effectively manage the delegation process will help you achieve your goals. >>
- The Getting Things Done methodology in 9 steps. >>
Project management
- Il project charter. What to write in the project charter and how to adapt it to your needs. >>
- Project management terms in Italian and English >>
- Difference between product scope and project scope in the PMI methodology >>
About
Enrico Fantaguzzi
My experience began in 2000 at the Tod’s group as the head of websites and digital marketing. In 2008, I moved to London to work at The Walt Disney Company as a project manager in the Disney Interactive division. In 2011, I returned to Italy where I started working on e-commerce projects in the fashion and luxury sector, first at Yoox, then Gucci, and since then, I have been focusing on digital strategies, e-commerce, and digital marketing. Learn more about me >>
After more than twenty years of experience in fashion companies, both large and small, I founded an online academy that provides training in the areas I specialize in: fashion e-commerce, digital marketing, and digital transformation.
Progetti e Collaborazioni
Priveinterni.com
Realizzazione del sito
The official website for a company is more than a business card. It’s a communication tool that should convey the all important information about our company and our brand: who we are, what we do and why our customers trust us.
Digital Fashion Academy
Digital Fashion Academy offre corsi di formazione per professionisti della moda su E-commerce, Digital Marketing e Digital Trasformation. L’approccio pragmatico e focalizzato sugli obiettivi aziendali rende la Digital Fashion Academy una delle società di formazione più specifiche per i manager della moda.
Il Borgo Cashmere
Sviluppo sito e strategia e-commerce
Il Borgo Cashmere ha deciso di aggredire il mercato dell’e-commerce diretto con un obiettivo di fatturato specifico per il canale. Per raggiungere questo obiettivo stiamo realizzando insieme il nuovo sito web e la strategia e-commerce.
Doucal’s
Consulenza e-commerce
La trasformazione digitale nelle aziende di moda italiane passa anche dal team e-commerce. Insieme alla Direzione di Doucal’s stiamo lavorando sulla creazione di una struttura digitale interna all’azienda che sia in grado di raggiungere gli obiettivi di crescita dei canali di vendita digitali. Leggi tutto >>
IULM
Docente del corso la comunicazione per l’e-commerce
Nell’ambito del master in Relazioni Pubbliche di Impresa, tengo il modulo dedicato alla comunicazione per l’e-commerce: un corso di una giornata sulle attività di comunicazione che generano valore per l’e-commerce, dal customer service alla scheda prodotto, dalla pubblicità online ai social media.
Moca Interactive
Formazione su tematiche verticali e-commerce
La sfida per le agenzie di digital marketing è oggi supportare efficacemente i propri clienti nella gestione delle questioni specifiche legate al mondo dell’e-commerce. Dalla valutazione del ritorno sulle vendite delle campagne marketing ad aspetti più specifici legati all’efficienza e profittabilità del canale e-commerce. Moca Interactive.
Frantoio del Grevepesa
Realizzazione e gestione del sito e-commerce
Su piattaforma WordPress, WooCommerce e Amazon AWS.
Dolce Emporio
Aggiornamento sito web
Fabio Barbaglini
Realizzazione del nuovo sito di Fabio Barbaglini:
Su WordPress. Per valorizzare il logo e i contenuti ho scelto di dividere il menu in due.
English Digital Academy
Realizzazione della piattaforma di E-learning
Su WordPress, Learndash e Amazon AWS.
Certificazione PMP
Sono studioso di metodologie di project management, in particolar modo di quelle a cascata, ho preso le certificazione di Prince2 nel 2009 e PMP nel 2012.
Ultimi articoli
- Generative AI mindset
How to get from Proof of Concept to Generating value for your company with Generative AI How to scale the pilots that you already… Read more: Generative AI mindset - Luxury ecommerce for il Borgo Cashmere
Case Study: Il Borgo Cashmere – Elevating Luxury Fashion eCommerce with Shopify The project: migrating the ecommerce to Shopify Il Borgo Cashmere is a… Read more: Luxury ecommerce for il Borgo Cashmere - Catena del valore e-commerce
Catena del valore dell’e-commerce della moda 1 marzo 2025 Avviare un’attività di e-commerce è facile, ma renderla redditizia è tutta un’altra storia. In questo… Read more: Catena del valore e-commerce - E-commerce in MENA
Espansione dell’e-commerce in Medio Oriente e Nord Africa Come si confronta il mercato dell’e-commerce della moda in MENA con i mercati globali? La regione… Read more: E-commerce in MENA