Welcome

My name is Enrico Fantaguzzi and I'm a free lance consultant in the e-commerce and digital marketing sector

I started about 20 years ago as a consultant for Tod's group and then I worked in house Gucci, The Walt Disney Company, Yoox and other fashion and luxury brands

On this site you will find some articles on the topics of management, e-commerce and project management.

I am a student of project management methodologies, in particular of the cascade ones, I have taken the certification of Prince2 and PMP.

Find out more >>

Latest articles

The income statement of e-commerce, how to calculate it correctly.August 8, 2022
We all should already know how an income statement, or P&L, works, and also how to set up a channel income statement for e-commerce. However …
The income statement of e-commerce, how to calculate it correctly. Read More »
because agile doesn't work according to McKinseyJuly 11, 2022
The reason agile doesn't work in companies is because the business function isn't adequately represented in project teams. If you …
because agile doesn't work according to McKinsey Read More »
Plato and the science of managementJune 25, 2022
Returning from London at the end of 2009, I found myself catapulted into the fabulous world of Italian youth entrepreneurship, where I started to take inspiration ...
Plato and the science of management Read More »
The best marketplaces to sell online in 2022April 24, 2022
As we know, e-commerce is a fairly mature market in which competition is very high. To sell online you need specific skills and above all ...
The best marketplaces to sell online in 2022 Read More »

Insights

The "rolling wave" planning in waterfall and agile methodologies, compared.

The "rolling wave" planning approach requires you to plan in a details only the activities that are soon to be delivered and to plan only at high level the activities that are to be worked on at a later stage.

Management

How to effectively manage the escalation process at work.And why it's important to have a clear escalation path. >>
How to delegate and what can and cannot be delegatedManaging through delegation >>
Book review and comments to the GTD methodology Getting things done in 9 simple points. >>

Project management

The project charter. What to write in the project charter and how to use it to guide projects to success. >>
The terminology of project management in Italian and English >>
The difference between product scope and project scope in the PMI methodology >>

Collaborations

Revton

Business Development

Revton provides end-to-end e-commerce services in the Middle East and Africa for international companies that want to sell online in these territories.
Revton manages all activities in the e-commerce value chain for brands: from product management to localized e-commerce platform set-up, from traffic generation through performance marketing to customer service in local languages and dialects.

Doucal's

E-commerce consulting

Digital transformation in Italian fashion companies entails forming a internal team with the right skills to manage and grow the DTC e-commerce channels.
Together with the management of Doucal’s we are working on the creation of a digital structure that is able to achieve these goals and foster the internationalization of the iconic Made in Italy brand.

IULM

Teacher of the communication for e-commerce course

As part of the master in Corporate Public Relations, I keep the module dedicated to communication for e-commerce: a one-day course on communication activities that generate value for e-commerce, from customer service to the product sheet, from online advertising to social media.

Moca Interactive

E-commerce training

For Digital Marketing companies it's important to be able to support their clients with in-dept knowledge of e-commerce activities. For example "how to generate value for e-commerce operations through communication" and what the impact of digital marketing on the overall e-commerce business. Moca Interactive.