Welcome
My name is Enrico Fantaguzzi and I'm a free lance consultant in the e-commerce and digital marketing sector
My experience begins in 2000 as in the group Tod's as a webmaster and passes for companies of the caliber of Walt Disney, Yoox And Gucci in which I dealt with digital strategies, e-commerce and digital marketing. Find out more about me >>
On this site you will find some articles on the topics of management, e-commerce and project management.
Now I collaborate with various fashion companies and not only to develop the ecommerce strategy and the implementation of activities
PMP certification
I am a scholar of project management methodologies, especially the cascade ones, I took the certification of Prince2 in 2009 and PMP in 2012.
Latest articles
- The 2023 e-commerce technology stack
In 2023 we will hear a lot about headless, composable and jamstack. While jamstack is a rather technical term, composable and headless are two terms that ... - E-commerce models: difference between marketplace and dropshipping
It goes without saying that e-commerce has become essential for both brands and retailers in the fashion, pharmaceutical, DIY sectors ...E-commerce models: difference between marketplace and dropshipping Read More »
- The abandoned carts
The web statistics indicating that at least 70% of online orders are not completed, this implies that your e-commerce is constantly losing 70%… - Digital skills
Today we talk about digital skills. Digital skills have become a vital competitive factor for companies. Digital skills are divided ...
Insights
Progressive or “rolling wave” planning in traditional and agile project management methodologies in comparison
The "rolling wave" planning approach requires you to plan in a details only the activities that are soon to be delivered and to plan only at high level the activities that are to be worked on at a later stage.
Management
- How to effectively manage the escalation process at work.And why it's important to have a clear escalation path. >>
- How to delegate and what can and cannot be delegatedManaging through delegation >>
- Book review and comments to the GTD methodology Getting things done in 9 simple points. >>
Project management
- The project charter. What to write in the project charter and how to use it to guide projects to success. >>
- The terminology of project management in Italian and English >>
- The difference between product scope and project scope in the PMI methodology >>
Collaborations
The Cashmere Village
Website development and e-commerce strategy
Il Borgo Cashmere has decided to attack the direct e-commerce market with a specific turnover target for the channel. To achieve this goal we are creating the new website and the e-commerce strategy together.
Doucal's
E-commerce consulting
The digital transformation in Italian fashion companies also passes through the e-commerce team. Together with the Management of Doucal's we are working on creating an internal digital structure within the company that is capable of achieving the growth objectives of the digital sales channels.
IULM
Teacher of the communication for e-commerce course
As part of the master in Corporate Public Relations, I keep the module dedicated to communication for e-commerce: a one-day course on communication activities that generate value for e-commerce, from customer service to the product sheet, from online advertising to social media.
Moca Interactive
E-commerce training
The challenge for digital marketing agencies today is to effectively support their customers in managing specific issues related to the world of e-commerce. From the evaluation of the return on sales of marketing campaigns to more specific aspects related to the efficiency and profitability of the e-commerce channel. Moca Interactive.
Grevepesa oil mill
Creation and management of the e-commerce site
On WordPress, WooCommerce and Amazon AWS platforms.
Sweet Emporium
Website update
Fabio Barbaglini
Creation of the new website by Fabio Barbaglini:
On WordPress. To enhance the logo and the contents, I chose to divide the menu in two.
English Digital Academy
Creation of the E-learning platform
On WordPress, Learndash and Amazon AWS.
If technology was a commodity we would not be here talking about it.
IMO