3 KPI per misurare le campagne social

> Numero di like sul post o sul profilo
> Numero di commenti (positivi/negativi) e persone aggiunte (@someone)
> Visite sul sito / vendite
“It’s not a numbers game. I feel like the fashion community is especially competitive and brands are looking at each other’s follower counts. But it’s the passion and engagement that people feel for a brand that matters most. That is a key gold star. You can have millions of followers, but more important is whether people are commenting and tagging their friends. That means you’ve created something that people are talking about and that’s what makes a good post.”