Google Analytics

Google trends Analytics and other google tools

Essential and free Google tools to manage your e-commerce website

In the toolbox of digital marketers and e-commerce managers, these Google tools cannot be missing. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get there you must first learn Google's free tools. Here are the tools I use most frequently. Google Search Console. It is the free tool that you ...

Essential and free Google tools to manage your e-commerce website Read More »

5 Google Analytics reports that I watch every morning

The first report I look at is the daily trend of visits. Increasing visits are generally a good sign, but a trend in line with an earlier period can also be fine. The trend of visits compared to the same period of the previous year, on the other hand, should always be growing. The second report is the sales trend in the Conversions section of google analytics. Here it is important to look at the conversion rate which should have a fairly linear trend except in the presence of advertising campaigns that ...

5 Google Analytics reports that I watch every morning Read More »