20 years of Digital Marketing

I think it was 2002 when my colleague Alessandro and I were discussing what the name of our function should be. We mainly dealt with the collection of personal data from the internet, web design and sending newsletters. Among the various options, the one that seemed most in line with our work, but at the same time sufficiently authoritative was the Digital Marketing combination. Very well you will say. Too bad that as you can see from the graph above and taken from Google ...

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